Updates

Changes in AI search, crawlers and Google Search, what they mean for your site, and what to do. Follow along with the RSS feed.

  1. Google's spam policies now cover AI Overviews and AI Mode

    Google added 'manipulating generative AI responses' to its definition of spam. What changed, what counts, and what to do if you work on AI visibility.

  2. What the August 2026 spam update hit

    Case studies from Google's August 2026 spam update point to the same pattern: scaled pages with little value, whether written by people, templates or AI.